Octopus Desk

On. Reading Mail.Lost touch. It may or may not still be reading.

Replayed day, answered by a stand-in for the AI model, so nothing left this Mac: 6 pieces

Quit from the menu bar stops everything.If Octopus has quit, open it again from Applications.

What pausing does, and where everything is kept

Pause stops the reading itself: while it is on, nothing on the screen is read, nothing is written down and nothing goes to the AI model. Quitting Octopus from the menu bar stops everything, and so does turning off Accessibility for Octopus in System Settings → Privacy & Security.

How the pause is kept: ax-probe checks pause.json before every walk of the screen, and whatever writes readings down drops any that still arrive while paused. tools/audit/pause-reaches-the-sensor.mjs fails the build if the probe stops checking.

Everything it keeps is in the folder /state: your list, the text it read, and every piece it sent to the AI model, word for word. No screenshots and no keystrokes. There is no team view and no account. Anyone who can administer this Mac can open the folder; delete it and everything is gone. To see it in Finder: Go → Go to Folder… and type /state

observing · reason: observation has not been paused on this machine · source: no pause file has ever been written on this machine

the list is items.jsonl, what went to the AI model is sent.jsonl, what it read is observations/ — all in /state

Tuesday, September 29

You5:12 pm

when’s the press check?

Octopus5:12 pm

Friday, Oct 2 at 10:00 am, at Pinnacle Print. Marco set it this morning.

Marco Bellini in Mail · Tue Sep 29, 9:01 am

Wednesday, September 30

Octopus8:00 am

Morning, Dana. I got five things ready for you.

Overnight, at 2:00 am

3 emails go out at 8:02 am.

1 done1 left for youComing after launch

  1. “can you approve the quote by Wed?”

    From your List: “Approve the Pinnacle print quote” · due Wed Sep 30

    Made from the message it came from, other messages with this person and your own past messages

    Hartley cartons — revised quote approved To marco@pinnacleprint.com

    Hi Marco,

Thanks for the revised quote for the Hartley cartons. It’s approved, please go ahead.

See you Friday, Oct 2 at 10:00am for the press check.

Thanks! Dana

    2:00Email · going out at 8:02 am

    Coming after launch
1 of 5
Mail · Re: Hartley cartonsComing after launch

Answers come from what it read on this Mac, through your own AI account. Every word sent to your AI is listed under Sent to the AI.

Ready for you1 done · 3 going out

Prepared on the night of Wed Sep 30, from what was already on your screen and your own past messages. What it could finish is done. Each email goes out at the time it shows unless you press Stop; if you edit one, it goes out 2 minutes after you keep your changes. Octopus can't send email yet: going out puts it in the outbox on this Mac (actions/outbox/mail/), and it stays there. This is a replayed night: a stand-in answered from recorded replies in place of the AI model.

Your time it gave back: not measured yet.

It did 1 thing it prepared; none is a kind of task it has timed you doing before. It counts time only from how long the same kind of task took you before, and only for work it did: an email your Mac's mail sent or a file made for you, never one you stopped or one still in the outbox.

The AI model cost $0.0000 in the last 4 weeks, reading and preparing.

  1. Email · going out at 8:02 am

    Hartley cartons — revised quote approved

    To marco@pinnacleprint.com

    From your List: “Approve the Pinnacle print quote” · due Wed Sep 30

    It goes out at 8:02 am unless you press Stop. Edit it and it goes out 2 minutes after you keep your version.

    Time not measured yet: it has not seen you do this kind of task with this person.

    Made from the message it came from, other messages with this person and your own past messages.

    Read the draft
    To
    marco@pinnacleprint.com
    Subject
    Hartley cartons — revised quote approved
    Hi Marco,

Thanks for the revised quote for the Hartley cartons. It’s approved, please go ahead.

See you Friday, Oct 2 at 10:00am for the press check.

Thanks! Dana
    Edit
    Coming after launch

  2. Email · going out at 8:02 am

    Re: Hartley sell sheet — final copy

    To priya@hartleyfoods.com · Cc maya@northbeam.studio

    From your List: “Get final copy from Hartley to Maya” · due Wed Sep 30

    It goes out at 8:02 am unless you press Stop. Edit it and it goes out 2 minutes after you keep your version.

    Took you about 1 min last time.

    Made from the message it came from, the rest of the thread, other messages with this person and your own past messages.

    Read the draft
    To
    priya@hartleyfoods.com
    Cc
    maya@northbeam.studio
    Subject
    Re: Hartley sell sheet — final copy
    Hi Priya,

Just a friendly nudge on the final copy for the sell sheet. Maya needs it by Wednesday, Sep 30 to lay it out in time.

If legal is still reviewing a few lines, could you send what you have and flag those?

Thanks! Dana
    Edit
    Coming after launch

  3. Email · going out at 8:02 am

    Re: Mercer Group — invoice INV-1043

    To alana@mercergroup.com

    From your List: “Mercer Group invoice INV-1043 due” · due Mon Oct 5

    It goes out at 8:02 am unless you press Stop. Edit it and it goes out 2 minutes after you keep your version.

    Time not measured yet: it has not seen you do this kind of task with this person.

    Made from the message it came from, the rest of the thread, other messages with this person and your own past messages.

    Read the draft
    To
    alana@mercergroup.com
    Subject
    Re: Mercer Group — invoice INV-1043
    Hi Alana,

Just a friendly nudge on INV-1043 for the brand discovery phase, $4,800.00. It’s due Monday, Oct 5.

If it’s already on its way, please ignore this. Looking forward to the kickoff on Thursday, Oct 1!

Thanks! Dana
    Edit
    Coming after launch

Done1

  1. Done for you

    Press check checklist — Hartley cartons at Pinnacle. With Marco Bellini. Kept as a file: prepared/pr-eec9c2a4bc44.md.

    Edit
    Read it

    Press check: Hartley cartons

    Friday, Oct 2 at 10:00am at Pinnacle Print, with Marco Bellini. Dana is covering it.

    Before you go

    • Approve Marco’s revised carton quote so the run stays on schedule
    • Pack the Hartley PMS swatches (Harvest Red)
    • Bring the latest carton files and your notes

    Getting there

    • Park in the Halsted back lot

    On press

    • Match Harvest Red against the PMS swatches under the press lights
    • Check color, registration and trim on the first sheets
    • Sign the approved sheet, or agree the changes with Marco

    After

    • Post how it went in #production

Left for you1

  1. Send Priya the revised Hartley logo concepts

    The AI model left this one for you, and said why: “The revised logo concepts are design work only Dana and the studio can do; there is nothing to send until they are ready.”

How this was prepared, and where it is kept

For each thing, it put together what you had already seen about it: the message it came from, the rest of the thread, other messages with the same person, a few emails you wrote, and what became of what it prepared before. That text went to the AI model once (twice when the first answer was unusable), word for word as listed under Sent to the AI model, with each password and code already replaced by a name in brackets. Code then checked the answer: every address must be in those messages, and every date, time, amount and other number is checked against them; anything holding a password, code or key is thrown away.

An email with a date, time, amount or other number that is not in those messages never goes out on its own: it waits as a question. So does one to an address it only saw as the sender of another message. Every other email gets a heads-up on this page and goes out at its time unless you press Stop, never sooner than 2 minutes after this page first showed it to you; one whose time passed while the desk was off, the Mac was asleep or it was paused gets a new time instead, and one a day late asks first. A checklist or a reminder is made for you as a file.

Octopus cannot send an email from this computer yet. Going out writes the message to actions/outbox/mail/, the outbox the Mac app will send from; until it can, the message stays there, and it is not counted as sent.

prepared.jsonl holds each result and what became of it; prepared/ holds what was made for you, and actions/outbox/mail/ what went to the outbox, readable only by you.

Wed Sep 30

2 due today · 0 new

Main things3

  1. Hartley Foods rebrand0 of 3 done · Next: Today, Get final copy from Hartley to MayaKey numbers: $6,200

    Grouped by the AI model, then checked by code: each belongs to the List, and every word of its name is from them.

    Suggested steps come from the AI model, each from a sentence you read. They are not on your List, and nothing is held or done for them.

    1. Get final copy from Hartley to MayaMaya Chen · Today “Wed”Slack · Tue Sep 29 9:06 am
      @dana need final copy from client by Wed so I can lay out

      Seen once, first in Slack, “hartley (Channel) - Northbeam Studio - Slack”.

      The AI model suggests next: Ask Priya for the final copy so Maya can lay out by Wed

      Forget

      This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

    2. Send Priya the revised Hartley logo conceptsPriya Shah · Tomorrow, 3:00 pm “Thursday by 3pm”Mail · Tue Sep 29 9:01 amHeld
      You'll have the revised logo concepts Thursday by 3pm.

      Seen once, first in Mail, “Re: Hartley Foods rebrand — revised concepts”.

      The AI model suggests next: Block Thursday afternoon to finish the concepts before 3pm

      Forget

      This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

    3. Lumen photo quote for the Hartley shoot expiresRosa Lin · Fri Oct 9 “October 9”Key numbers: $6,200Gmail · Tue Sep 29 10:00 am
      This quote is valid until October 9.

      Seen once, first in Gmail, “Quote: Hartley product shoot - dana@northbeam.studio - Northbeam Studio Mail”.

      The AI model suggests next: Decide on the Lumen quote before it lapses

      Forget

      This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

    4. SuggestedDecide on the Lumen quote for the Hartley product shootFrom “Hi Dana, here is our quote for the Hartley product shoot: two studio days, 40 SKUs, retouching included, $6,200.”
      1. two studio days
      2. 40 SKUs
      3. retouching included
  2. Press check at Pinnacle PrintMarco Bellini · Fri Oct 2, 10:00 am “Friday, October 2 at 10:00am”0 of 1 done · Next: Today, Approve the Pinnacle print quoteMail · Tue Sep 29 9:01 amHeld
    Press check is set for Friday, October 2 at 10:00am at our shop.

    Seen 5 times, first in Mail, “Press check — Pinnacle Print”.

    The AI model suggests next: Bring the Hartley PMS swatches

    Forget

    This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

    Grouped by the AI model, then checked by code: each belongs to the List, and every word of its name is from them.

    Suggested steps come from the AI model, each from a sentence you read. They are not on your List, and nothing is held or done for them.

    1. Approve the Pinnacle print quoteMarco Bellini · Today “Wed”Messages · Tue Sep 29 9:03 amHeld
      can you approve the quote by Wed?

      Seen once, first in Messages, “Marco Bellini”.

      The AI model suggests next: Open Marco's revised quote in Mail

      Forget

      This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

    2. Made for youPress check checklist — Hartley cartons at PinnacleA checklist for this event, done for you overnight.
      1. Approve Marco’s revised carton quote so the run stays on schedule
      2. Pack the Hartley PMS swatches (Harvest Red)
      3. Bring the latest carton files and your notes
      4. Park in the Halsted back lot
      5. Match Harvest Red against the PMS swatches under the press lights
      6. Check color, registration and trim on the first sheets
      7. Sign the approved sheet, or agree the changes with Marco
      8. Post how it went in #production
    3. SuggestedBring the Hartley PMS swatchesFrom “Bring the Hartley PMS swatches if you have them.”
    4. SuggestedPark in the back lot off HalstedFrom “Park in the back lot off Halsted.”
  3. Mercer Group0 of 2 done · Next: Tomorrow, 2:00 pm, Mercer kickoff (Zoom)Key numbers: INV-1043, $4,800.00

    Grouped by the AI model, then checked by code: each belongs to the List, and every word of its name is from them.

    1. Mercer kickoff (Zoom)Alana Mercer · Tomorrow, 2:00 pm “Thursday, October 1, 2:00 PM”Mail · Tue Sep 29 9:30 amAlready on your calendar
      Thursday, October 1, 2:00 PM CT

      Seen once, first in Mail, “Invitation: Mercer kickoff (Zoom)”. On your calendar as “Mercer kickoff (Zoom)”.

      Forget

      This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

    2. Mercer Group invoice INV-1043 dueMercer Group · Mon Oct 5 “10/05/2026”Key numbers: INV-1043, $4,800.00QuickBooks · Tue Sep 29 9:45 am
      INV-1043 Mercer Group $4,800.00 Due 10/05/2026

      Seen once, first in QuickBooks, “Invoices – QuickBooks”.

      The AI model suggests next: Look for the Mercer payment on Monday

      Forget

      This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

You owe

What you owe is under Main things, above.

Coming up1

  1. Call with Jordan Park about the Hartley shootJordan Park · Fri Oct 2, 4:00 pm “Friday Oct 2 at 4pm”Mail · Tue Sep 29 11:30 am
    Friday Oct 2 at 4pm

    Seen once, first in Mail, “Quick favor”.

    The AI model suggests next: Hold Friday at 4pm for the call

    Forget

    This takes it off your Mac for good: the item, the screen text it was read from, the words sent to the AI model about it, and its calendar hold. It won't come back if the same message is read again.

What it did today

Nothing yet today. When it holds a date on your calendar, it says so here, with a way to undo it.

Arms · Wed Sep 30, 8:00 am

1 arm working.

7 restingComing after launch

Arm 1Workingsince 7:59 am

A one-page brief for the Mercer kickoff

From your List · the kickoff is Thu 2:00 pm

Notes · Mercer kickoff briefLive

Mercer kickoff

Thu Oct 1 · 2:00 pm · Zoom

With Alana Mercer, Mercer Group.

Brand discovery phase. INV-1043, $4,800.00, due Mon Oct 5.

Open questions from Alana’s last emails

  1. Found the invite and the agenda in Mail7:59
  2. Read your last emails with Alana8:00
  3. Writing the brief, in your wordsnow
  4. Saves it to Drive › Mercer
  5. Tells you in the chat

Can reachMailDrive

Step 3 of 5
Arm 2Arm 3Arm 4Arm 5Arm 6Arm 7Arm 8Resting. Start one from the chat, or from anything on your List.
Who is waiting on you
Today Wed 30
Tomorrow Thu 1
Fri 2
Mon 5
Fri 9
Marco Bellini2 things · Messages
  1. Press check at Pinnacle PrintApprove the Pinnacle print quoteHeldAn email for this goes out soon
    1. Press check at Pinnacle PrintPress check at Pinnacle Print10:00 amHeld
        Maya Chen1 thing · Slack
        1. Hartley Foods rebrandGet final copy from Hartley to MayaAn email for this goes out soon
                Alana Mercer1 thing · Mail
                  1. Mercer GroupMercer kickoff (Zoom)2:00 pmAlready on your calendar
                        Priya Shah1 thing · Mail
                          1. Hartley Foods rebrandSend Priya the revised Hartley logo concepts3:00 pmHeld
                                Jordan Park1 thing · Mail
                                    1. Call with Jordan Park about the Hartley shoot4:00 pm
                                        Mercer Group1 thing · QuickBooks
                                              1. Mercer GroupMercer Group invoice INV-1043 dueAn email for this goes out soon
                                                Rosa Lin1 thing · Gmail
                                                        1. Hartley Foods rebrandLumen photo quote for the Hartley shoot expires

                                                        6 pieces went to the AI model today.

                                                        Each piece of text that went to the AI model today, word for word. Passwords and codes were taken out before it left this Mac, each with a name in brackets, such as [secret: Wi-Fi password], in its place.

                                                        Email · going out at 8:02 am

                                                        Hartley cartons — revised quote approved

                                                        in 2 min

                                                        Coming after launch

                                                        1. Preparing overnight

                                                          Approve the Pinnacle print quote

                                                          Marco Bellini2:00 am

                                                          “can you approve the quote by Wed?”

                                                          A draft email came back

                                                          Hartley cartons — revised quote approved

                                                          going out at 8:02 am

                                                          Every word that went (1008 words)
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: you owe this: Approve the Pinnacle print quote
Picked because: the user owes it
With: Marco Bellini
Due: Wednesday, Sep 30 (written "Wed")
Quote: "can you approve the quote by Wed?"
Seen in: Messages · Marco Bellini · Tuesday, Sep 29 at 9:03am
Marco Bellini
9:02 AM
can you approve the quote by Wed?
24273
8:41 AM
Your Chase verification code is [secret: Chase verification code]. Don't share it with anyone.
Ines Alvarez
Yesterday
lol yes
iMessage
Today 9:02 AM
Hi Dana, it's Marco at Pinnacle. Sent over the revised quote for the Hartley cartons.
Will do, looking at it this morning
9:03 AM
Delivered
great, see you Fri 10am for the press check
Read 9:03 AM
</item>
<thread>
[Messages · Marco Bellini · Thursday, Sep 24 at 10:05am]
Marco Bellini
10:04 AM
Revised numbers early next week.
Ines Alvarez
Tuesday
running 10 min late, sorry!
iMessage
Today 10:04 AM
Hi Dana, got your note on the Hartley cartons.
10:05 AM
Perfect, thank you Marco!
Delivered
</thread>
<person>
[Mail · Press check — Pinnacle Print · Tuesday, Sep 29 at 9:01am]
Press check — Pinnacle Print
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Press check is set for Friday, October 2 at 10:00am at our shop.
Bring the Hartley PMS swatches if you have them. Park in the back lot off Halsted.
Marco Bellini
Pinnacle Print · Chicago

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
Re: Hartley cartons — press check
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana
On Thu, Sep 24, 2026 at 2:10 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
Omar Haddad
8:47 AM
Re: Tidewater can labels — final copy
Alana Mercer
11:31 AM
Mercer kickoff — agenda
Marco Bellini
Yesterday
Re: Quote Q-2291 — Hartley cartons
Re: Mercer kickoff
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.

[Mail · Hartley cartons — press check · Thursday, Sep 24 at 2:11pm]
Hartley cartons — press check
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?
Marco Bellini
Pinnacle Print · Chicago

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
Re: Quote Q-2291 — Hartley cartons
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana
On Wed, Sep 23, 2026 at 11:20 AM, Marco Bellini <marco@pinnacleprint.com> wrote:
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.

[Mail · Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 11:22am]
Quote Q-2291 — Hartley cartons
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.
Marco Bellini
Pinnacle Print · Chicago
Q-2291 Hartley cartons.pdf

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
Re: Quote Q-2284 — Ardent cup sleeves
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana
On Mon, Sep 21, 2026 at 3:05 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
Hi Dana, quote Q-2284 attached for the Ardent cup sleeves: 10,000 sleeves, one color on kraft, $1,640.00. Five business days from approval.
</person>
<voice>
[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf
</voice>
<before>
(nothing)
</before>
</pack>

                                                        2. Preparing overnight

                                                          Get final copy from Hartley to Maya

                                                          Maya Chen2:00 am

                                                          “@dana need final copy from client by Wed so I can lay out”

                                                          A draft email came back

                                                          Re: Hartley sell sheet — final copy

                                                          going out at 8:02 am

                                                          Every word that went (786 words)
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: you owe this: Get final copy from Hartley to Maya
Picked because: the user owes it
With: Maya Chen
Due: Wednesday, Sep 30 (written "Wed")
Quote: "@dana need final copy from client by Wed so I can lay out"
Seen in: Slack · hartley (Channel) - Northbeam Studio - Slack · Tuesday, Sep 29 at 9:06am
# hartley
Hartley Foods rebrand, round two
Maya Chen
8:58 AM
@dana need final copy from client by Wed so I can lay out
Sam Okafor
9:01 AM
I'll send the font license to legal tomorrow
Message #hartley
9:04 AM
press check Fri 10 confirmed
on it, chasing Priya for the copy now
Dana Reyes
9:06 AM
</item>
<thread>
[Slack · hartley (Channel) - Northbeam Studio - Slack · Friday, Sep 25 at 10:05am]
# hartley
Hartley Foods rebrand, round two
Maya Chen
Yesterday at 5:02 PM
any word on the sell sheet copy?
Dana Reyes
10:03 AM
@maya Priya says the sell sheet copy lands Monday, legal is still reviewing the claims.
If it slips I'll chase her again. You need it by Wednesday, Sep 30 at the latest to lay out, right?
Message #hartley
10:04 AM
yep, Wed at the latest

[Slack · hartley (Channel) - Northbeam Studio - Slack · Monday, Sep 21 at 9:07am]
Northbeam Studio
Home
DMs
Activity
Later
Channels
general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# hartley
Hartley Foods rebrand, round two
Jordan Park
Friday at 4:40 PM
Hartley signed off on the round two scope. Nice work, all
Dana Reyes
9:05 AM
Morning! Round two kicks off today. Round one concepts go to Priya Friday, Sep 25, and Priya owes us final sell sheet copy by Thursday, Sep 24.
Message #hartley
@maya you're on the sell sheet layout as soon as the copy lands.
Maya Chen
9:06 AM
on it
</thread>
<person>
[Slack · general (Channel) - Northbeam Studio - Slack · Tuesday, Sep 29 at 4:36pm]
# general
Studio-wide chatter
Ines Alvarez
10:12 AM
coffee run, anyone want anything?
Sam Okafor
10:13 AM
oat flat white pls
Message #general
Maya Chen
10:14 AM
cortado for me
11:10 AM
the new plotter is fast
12:35 PM
back from lunch
1:40 PM
plotter paper is in the back closet
2:26 PM
the plotter is quick, nice pick
3:54 PM
anyone have the big tape gun
4:36 PM
lights off when you leave, thanks all

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
Re: Hartley sell sheet — final copy
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
On Mon, Sep 21, 2026 at 11:02 AM, Priya Shah <priya@hartleyfoods.com> wrote:
Sounds good. Final sell sheet copy will be with you by Thursday.
</person>
<voice>
[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
Thanks! Dana

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.
Thanks! Dana
</voice>
<before>
(nothing)
</before>
</pack>

                                                        3. Preparing overnight

                                                          Send Priya the revised Hartley logo concepts

                                                          Priya Shah2:00 am

                                                          “You'll have the revised logo concepts Thursday by 3pm.”

                                                          It left this one for you

                                                          “The revised logo concepts are design work only Dana and the studio can do; there is nothing to send until they are ready.”

                                                          Every word that went (1355 words)
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: you owe this: Send Priya the revised Hartley logo concepts
Picked because: the user owes it
With: Priya Shah priya@hartleyfoods.com
Due: Thursday, Oct 1 at 3:00pm (written "Thursday by 3pm")
Quote: "You'll have the revised logo concepts Thursday by 3pm."
Seen in: Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am
Re: Hartley Foods rebrand — revised concepts
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana
On Mon, Sep 28, 2026 at 4:12 PM, Priya Shah <priya@hartleyfoods.com> wrote:
Loved round one. Could we see a tighter version of concept B before our board sees it?
</item>
<thread>
(nothing)
</thread>
<person>
[Figma · Hartley — Logo concepts v4 · Tuesday, Sep 29 at 4:27pm]
Hartley — Logo concepts v4
Drafts
Layers
Assets
Pages
Cover
Concepts
Archive
Concept A — wordmark
Concept B — monogram
Concept C — badge
Oat
Design
Prototype
Share
100%
Concept B2 — monogram, tighter
Frame 14
W 480
H 480
Concept B3 — monogram, heavier
Frame 15
Comments
Priya Shah
B is the one. Warmer red?
Harvest Red 2
#B8322A
Export 3 layers
PNG
SVG
Concept C2 — badge, round
Frame 16
Concept C3 — badge, wheat
Concept A2 — wordmark, lowercase
Frame 17
Concept B4 — monogram, final
Frame 18
Harvest Red 3
#B3302B
Concept B5 — monogram, spaced
Frame 19
Concept B6 — monogram, wheat
Frame 20
Concept A3 — wordmark, tracked
Frame 21
Concept C4 — badge, outline
Frame 22
Frame 23
Concept B7 — monogram, stamp
Frame 24
Concept C5 — badge, heavy
Frame 25
Concept A4 — wordmark, bold
Frame 26
Concept C6 — badge, final
Frame 27
Concept A5 — wordmark, final
Frame 28
Frame 29
Frame 30
Frame 31
Frame 32
Hartley — final three, dark
Frame 33
Export 6 layers

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
Hartley round one concepts
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley sell sheet — final copy · Friday, Sep 25 at 9:08am]
Re: Hartley sell sheet — final copy
From: Priya Shah <priya@hartleyfoods.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
So sorry! Legal is still reviewing the claims on the sell sheet. You'll have final copy Monday.
Priya Shah · Brand Manager, Hartley Foods

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
Re: Hartley sell sheet — final copy
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
On Mon, Sep 21, 2026 at 11:02 AM, Priya Shah <priya@hartleyfoods.com> wrote:
Sounds good. Final sell sheet copy will be with you by Thursday.

[Slack · general (Channel) - Northbeam Studio - Slack · Thursday, Sep 24 at 9:12am]
Northbeam Studio
Home
DMs
Activity
Later
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general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# general
Studio-wide chatter
Jordan Park
9:02 AM
reminder: studio sync moved to 3:00pm Tuesdays from next week
Message #general

[Slack · mercer-group (Channel) - Northbeam Studio - Slack · Wednesday, Sep 23 at 10:15am]
Northbeam Studio
Home
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hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# mercer-group
Mercer Group brand refresh
Ines Alvarez
Monday at 2:14 PM
first pass at the Mercer moodboard is in the shared drive
Dana Reyes
10:14 AM
Quick Mercer Group update: INV-1043 went to Alana on Monday, due Monday, Oct 5.
Kickoff is Thursday, Oct 1 at 2:00pm on Zoom. Alana is sending the invite.
Message #mercer-group

[Slack · general (Channel) - Northbeam Studio - Slack · Tuesday, Sep 22 at 9:01am]
Northbeam Studio
Home
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general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# general
Studio-wide chatter
Sam Okafor
8:55 AM
who moved the good scissors
Ines Alvarez
8:58 AM
top drawer by the plotter spot
Message #general

[Slack · general (Channel) - Northbeam Studio - Slack · Monday, Sep 21 at 4:20pm]
Northbeam Studio
Home
DMs
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general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# general
Studio-wide chatter
Ines Alvarez
8:47 AM
morning all, bagels in the kitchen
Message #general
Sam Okafor
8:52 AM
you are a hero
Jordan Park
3:58 PM
the plotter is arriving Tuesday next week

[Mail · Hartley round two — schedule · Monday, Sep 21 at 9:20am]
Hartley round two — schedule
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Great to be starting round two with you! Here's the plan we talked through this morning.
Round one logo concepts come to you Friday, Sep 25.
Final copy for the sell sheet is due to us Thursday, Sep 24, so Maya can start layout right away.
Marco at Pinnacle is holding a press check for the cartons the week of Sep 28. I'll confirm the day once he has it.

[Slack · hartley (Channel) - Northbeam Studio - Slack · Monday, Sep 21 at 9:07am]
Northbeam Studio
Home
DMs
Activity
Later
Channels
general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# hartley
Hartley Foods rebrand, round two
Jordan Park
Friday at 4:40 PM
Hartley signed off on the round two scope. Nice work, all
Dana Reyes
9:05 AM
Morning! Round two kicks off today. Round one concepts go to Priya Friday, Sep 25, and Priya owes us final sell sheet copy by Thursday, Sep 24.
Message #hartley
@maya you're on the sell sheet layout as soon as the copy lands.
Maya Chen
9:06 AM
on it
</person>
<voice>
[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
Thanks! Dana

[Mail · Hartley round two — schedule · Monday, Sep 21 at 9:20am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Great to be starting round two with you! Here's the plan we talked through this morning.
Round one logo concepts come to you Friday, Sep 25.
Final copy for the sell sheet is due to us Thursday, Sep 24, so Maya can start layout right away.
Marco at Pinnacle is holding a press check for the cartons the week of Sep 28. I'll confirm the day once he has it.
Thanks! Dana

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.
Thanks! Dana
</voice>
<before>
(nothing)
</before>
</pack>

                                                        4. Preparing overnight

                                                          Press check at Pinnacle Print

                                                          Marco Bellini2:00 am

                                                          “Press check is set for Friday, October 2 at 10:00am at our shop.”

                                                          A document came back

                                                          Press check checklist — Hartley cartons at Pinnacle · kept as a file

                                                          Every word that went (1029 words)
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: coming up: Press check at Pinnacle Print
Picked because: the message asks the user to bring or prepare something for it
With: Marco Bellini marco@pinnacleprint.com
Due: Friday, Oct 2 at 10:00am (written "Friday, October 2 at 10:00am")
Quote: "Press check is set for Friday, October 2 at 10:00am at our shop."
Seen in: Mail · Press check — Pinnacle Print · Tuesday, Sep 29 at 9:01am
Press check — Pinnacle Print
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Press check is set for Friday, October 2 at 10:00am at our shop.
Bring the Hartley PMS swatches if you have them. Park in the back lot off Halsted.
Marco Bellini
Pinnacle Print · Chicago
</item>
<thread>
(nothing)
</thread>
<person>
[Messages · Marco Bellini · Tuesday, Sep 29 at 9:03am]
Marco Bellini
9:02 AM
can you approve the quote by Wed?
24273
8:41 AM
Your Chase verification code is [secret: Chase verification code]. Don't share it with anyone.
Ines Alvarez
Yesterday
lol yes
iMessage
Today 9:02 AM
Hi Dana, it's Marco at Pinnacle. Sent over the revised quote for the Hartley cartons.
Will do, looking at it this morning
9:03 AM
Delivered
great, see you Fri 10am for the press check
Read 9:03 AM

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
Re: Hartley cartons — press check
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana
On Thu, Sep 24, 2026 at 2:10 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
Omar Haddad
8:47 AM
Re: Tidewater can labels — final copy
Alana Mercer
11:31 AM
Mercer kickoff — agenda
Marco Bellini
Yesterday
Re: Quote Q-2291 — Hartley cartons
Re: Mercer kickoff
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.

[Mail · Hartley cartons — press check · Thursday, Sep 24 at 2:11pm]
Hartley cartons — press check
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?
Marco Bellini
Pinnacle Print · Chicago

[Messages · Marco Bellini · Thursday, Sep 24 at 10:05am]
Marco Bellini
10:04 AM
Revised numbers early next week.
Ines Alvarez
Tuesday
running 10 min late, sorry!
iMessage
Today 10:04 AM
Hi Dana, got your note on the Hartley cartons.
10:05 AM
Perfect, thank you Marco!
Delivered

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
Re: Quote Q-2291 — Hartley cartons
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana
On Wed, Sep 23, 2026 at 11:20 AM, Marco Bellini <marco@pinnacleprint.com> wrote:
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.

[Mail · Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 11:22am]
Quote Q-2291 — Hartley cartons
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.
Marco Bellini
Pinnacle Print · Chicago
Q-2291 Hartley cartons.pdf

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
Re: Quote Q-2284 — Ardent cup sleeves
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana
On Mon, Sep 21, 2026 at 3:05 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
Hi Dana, quote Q-2284 attached for the Ardent cup sleeves: 10,000 sleeves, one color on kraft, $1,640.00. Five business days from approval.
</person>
<voice>
[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf
</voice>
<before>
(nothing)
</before>
</pack>

                                                        5. Preparing overnight

                                                          Mercer Group invoice INV-1043 due

                                                          Mercer Group2:00 am

                                                          “INV-1043 Mercer Group $4,800.00 Due 10/05/2026”

                                                          A draft email came back

                                                          Re: Mercer Group — invoice INV-1043

                                                          going out at 8:02 am

                                                          Every word that went (736 words)
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: coming up: Mercer Group invoice INV-1043 due
Picked because: an invoice is falling due
With: Mercer Group
Due: Monday, Oct 5 (written "10/05/2026")
Quote: "INV-1043 Mercer Group $4,800.00 Due 10/05/2026"
Seen in: QuickBooks · Invoices – QuickBooks · Tuesday, Sep 29 at 9:45am
Invoices
New invoice
Unpaid
Paid
Customer
Amount
Status
INV-1043 Mercer Group $4,800.00 Due 10/05/2026
INV-1042 Hartley Foods $12,400.00 Paid
INV-1041 Ardent Coffee $2,150.00 Paid
INV-1040 Ardent Coffee $1,875.00 Paid
INV-1039 Hartley Foods $9,600.00 Paid
Showing 1-5 of 38
</item>
<thread>
[QuickBooks · Invoices – QuickBooks · Tuesday, Sep 22 at 11:09am]
Northbeam Drive
Harvest
QuickBooks
Figma
Invoices
New invoice
Unpaid
Paid
Customer
Amount
Status
INV-1043 Mercer Group $4,800.00 Due 10/05/2026
INV-1042 Hartley Foods $12,400.00 Due 09/28/2026
INV-1036 Tidewater Brewing Co. $3,200.00 Overdue 4 days
Showing 1-3 of 3 unpaid
</thread>
<person>
[Mail · Invitation: Mercer kickoff (Zoom) · Tuesday, Sep 29 at 9:30am]
Invitation: Mercer kickoff (Zoom)
From: Alana Mercer <alana@mercergroup.com>
To: Dana Reyes <dana@northbeam.studio>
Alana Mercer is inviting you to a scheduled Zoom meeting.
Topic: Mercer kickoff
Thursday, October 1, 2:00 PM CT. Meeting ID: [secret: Meeting ID] Passcode: [secret: meeting passcode]
Join Zoom Meeting
One tap mobile
+13126266799,,[secret: meeting passcode 2] US (Chicago)
+16469313860,,[secret: meeting passcode 2] US (New York)
Accept
Maybe
Decline
Alana Mercer · Mercer Group

[Slack · mercer-group (Channel) - Northbeam Studio - Slack · Wednesday, Sep 23 at 10:15am]
Northbeam Studio
Home
DMs
Activity
Later
Channels
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hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# mercer-group
Mercer Group brand refresh
Ines Alvarez
Monday at 2:14 PM
first pass at the Mercer moodboard is in the shared drive
Dana Reyes
10:14 AM
Quick Mercer Group update: INV-1043 went to Alana on Monday, due Monday, Oct 5.
Kickoff is Thursday, Oct 1 at 2:00pm on Zoom. Alana is sending the invite.
Message #mercer-group

[Mail · Mercer kickoff · Tuesday, Sep 22 at 4:49pm]
Mercer kickoff
From: Alana Mercer <alana@mercergroup.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Thanks for sending the invoice over. Could we do the kickoff next Thursday afternoon? I'll send a Zoom link.
Alana Mercer · Mercer Group

[Mail · Mercer Group — invoice INV-1043 · Monday, Sep 21 at 10:09am]
Mercer Group — invoice INV-1043
From: Dana Reyes <dana@northbeam.studio>
To: Alana Mercer <alana@mercergroup.com>
Hi Alana,
Welcome aboard! We're so glad to be working with Mercer Group.
Attached is INV-1043 for the brand discovery phase, $4,800.00. It's due Monday, Oct 5.
You can pay by ACH or through the QuickBooks link in the invoice.
INV-1043 Mercer Group.pdf
</person>
<voice>
[Mail · Mercer Group — invoice INV-1043 · Monday, Sep 21 at 10:09am]
From: Dana Reyes <dana@northbeam.studio>
To: Alana Mercer <alana@mercergroup.com>
Hi Alana,
Welcome aboard! We're so glad to be working with Mercer Group.
Attached is INV-1043 for the brand discovery phase, $4,800.00. It's due Monday, Oct 5.
You can pay by ACH or through the QuickBooks link in the invoice.
Thanks! Dana
INV-1043 Mercer Group.pdf

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
Thanks! Dana
</voice>
<before>
(nothing)
</before>
</pack>

                                                        6. Sorting your List into main things

                                                          Everything on your List

                                                          8 items2:00 am

                                                          3 main things came back

                                                          Every word that went (500 words)
                                                          Today: Wednesday 2026-09-30 (America/Chicago)

[it-f8880912a7f0] owe · 2026-09-30 · Marco Bellini · Messages: Marco Bellini
Title: Approve the Pinnacle print quote
Quote: can you approve the quote by Wed?
Message: can you approve the quote by Wed? / 24273

[it-e7491829f38a] owe · 2026-09-30 · Maya Chen · Slack: hartley (Channel) - Northbeam Studio - Slack
Title: Get final copy from Hartley to Maya
Quote: @dana need final copy from client by Wed so I can lay out
Message: @dana need final copy from client by Wed so I can lay out / Sam Okafor

[it-ca0ad735f7db] owe · 2026-10-01 15:00 · Priya Shah · Mail: Re: Hartley Foods rebrand — revised concepts
Title: Send Priya the revised Hartley logo concepts
Quote: You'll have the revised logo concepts Thursday by 3pm.
Message: Loved round one. Could we see a tighter version of concept B before our board sees it? / Hi Priya, thanks for the notes. You'll have the revised logo concepts / Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm. / Dana

[it-551df597f0b5] coming · 2026-10-01 14:00 · Alana Mercer · Mail: Invitation: Mercer kickoff (Zoom)
Title: Mercer kickoff (Zoom)
Quote: Thursday, October 1, 2:00 PM CT
Message: Alana Mercer is inviting you to a scheduled Zoom meeting. / Topic: Mercer kickoff / Join Zoom Meeting / One tap mobile

[it-a74570cbdb77] coming · 2026-10-02 10:00 · Marco Bellini · Mail: Press check — Pinnacle Print
Title: Press check at Pinnacle Print
Quote: Press check is set for Friday, October 2 at 10:00am at our shop.
Message: Hi Dana, / Press check is set for Friday, October 2 at 10:00am at our shop. / Bring the Hartley PMS swatches if you have them. Park in the back lot off Halsted. / Marco Bellini / Pinnacle Print · Chicago

[it-c3b5301d3f73] coming · 2026-10-02 16:00 · Jordan Park · Mail: Quick favor
Title: Call with Jordan Park about the Hartley shoot
Quote: Friday Oct 2 at 4pm
Message: Could we get on a call about the Hartley shoot? Friday Oct 2 at 4pm works for me. / Sent from my iPhone

[it-9760a6eab6dd] coming · 2026-10-05 · Mercer Group · QuickBooks: Invoices – QuickBooks
Title: Mercer Group invoice INV-1043 due
Quote: INV-1043 Mercer Group $4,800.00 Due 10/05/2026
Message: Customer / Amount / Status / INV-1043 Mercer Group $4,800.00 Due 10/05/2026

[it-ea1e8c252e2d] coming · 2026-10-09 · Rosa Lin · Gmail: Quote: Hartley product shoot - dana@northbeam.studio - Northbeam Studio Mail
Title: Lumen photo quote for the Hartley shoot expires
Quote: This quote is valid until October 9.
Message: to me / Hi Dana, here is our quote for the Hartley product shoot: two studio days, 40 SKUs, retouching included, $6,200. / This quote is valid until October 9. / Thanks, / Rosa / Rosa Lin · Lumen Photo Co.

Groups code found:
- Press check at Pinnacle Print: it-a74570cbdb77 (event), it-f8880912a7f0
- Call with Jordan Park about the Hartley shoot: it-c3b5301d3f73 (event), it-ca0ad735f7db, it-e7491829f38a
- Mercer Group: it-551df597f0b5, it-9760a6eab6dd

                                                        Sent to the AI model6 today

                                                        This is a replayed day. A stand-in answered from recorded replies in place of the AI model, so none of this left this Mac. Each piece is what would have gone to the AI model, word for word, with each password and code taken out first and a name in brackets, such as [secret: Wi-Fi password], put in its place. Open a row to read it.

                                                        Hold titles also appear in your “Octopus holds” calendar, so whoever can see that calendar can read them.

                                                        1. 2:00 amPreparing overnight: Approve the Pinnacle print quote (Marco Bellini)1008 words · a draft email came back · stand-in for anthropic/claude-haiku-4.5
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: you owe this: Approve the Pinnacle print quote
Picked because: the user owes it
With: Marco Bellini
Due: Wednesday, Sep 30 (written "Wed")
Quote: "can you approve the quote by Wed?"
Seen in: Messages · Marco Bellini · Tuesday, Sep 29 at 9:03am
Marco Bellini
9:02 AM
can you approve the quote by Wed?
24273
8:41 AM
Your Chase verification code is [secret: Chase verification code]. Don't share it with anyone.
Ines Alvarez
Yesterday
lol yes
iMessage
Today 9:02 AM
Hi Dana, it's Marco at Pinnacle. Sent over the revised quote for the Hartley cartons.
Will do, looking at it this morning
9:03 AM
Delivered
great, see you Fri 10am for the press check
Read 9:03 AM
</item>
<thread>
[Messages · Marco Bellini · Thursday, Sep 24 at 10:05am]
Marco Bellini
10:04 AM
Revised numbers early next week.
Ines Alvarez
Tuesday
running 10 min late, sorry!
iMessage
Today 10:04 AM
Hi Dana, got your note on the Hartley cartons.
10:05 AM
Perfect, thank you Marco!
Delivered
</thread>
<person>
[Mail · Press check — Pinnacle Print · Tuesday, Sep 29 at 9:01am]
Press check — Pinnacle Print
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Press check is set for Friday, October 2 at 10:00am at our shop.
Bring the Hartley PMS swatches if you have them. Park in the back lot off Halsted.
Marco Bellini
Pinnacle Print · Chicago

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
Re: Hartley cartons — press check
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana
On Thu, Sep 24, 2026 at 2:10 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
Omar Haddad
8:47 AM
Re: Tidewater can labels — final copy
Alana Mercer
11:31 AM
Mercer kickoff — agenda
Marco Bellini
Yesterday
Re: Quote Q-2291 — Hartley cartons
Re: Mercer kickoff
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.

[Mail · Hartley cartons — press check · Thursday, Sep 24 at 2:11pm]
Hartley cartons — press check
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?
Marco Bellini
Pinnacle Print · Chicago

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
Re: Quote Q-2291 — Hartley cartons
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana
On Wed, Sep 23, 2026 at 11:20 AM, Marco Bellini <marco@pinnacleprint.com> wrote:
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.

[Mail · Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 11:22am]
Quote Q-2291 — Hartley cartons
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.
Marco Bellini
Pinnacle Print · Chicago
Q-2291 Hartley cartons.pdf

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
Re: Quote Q-2284 — Ardent cup sleeves
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana
On Mon, Sep 21, 2026 at 3:05 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
Hi Dana, quote Q-2284 attached for the Ardent cup sleeves: 10,000 sleeves, one color on kraft, $1,640.00. Five business days from approval.
</person>
<voice>
[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf
</voice>
<before>
(nothing)
</before>
</pack>
                                                        2. 2:00 amPreparing overnight: Get final copy from Hartley to Maya (Maya Chen)786 words · a draft email came back · stand-in for anthropic/claude-haiku-4.5
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: you owe this: Get final copy from Hartley to Maya
Picked because: the user owes it
With: Maya Chen
Due: Wednesday, Sep 30 (written "Wed")
Quote: "@dana need final copy from client by Wed so I can lay out"
Seen in: Slack · hartley (Channel) - Northbeam Studio - Slack · Tuesday, Sep 29 at 9:06am
# hartley
Hartley Foods rebrand, round two
Maya Chen
8:58 AM
@dana need final copy from client by Wed so I can lay out
Sam Okafor
9:01 AM
I'll send the font license to legal tomorrow
Message #hartley
9:04 AM
press check Fri 10 confirmed
on it, chasing Priya for the copy now
Dana Reyes
9:06 AM
</item>
<thread>
[Slack · hartley (Channel) - Northbeam Studio - Slack · Friday, Sep 25 at 10:05am]
# hartley
Hartley Foods rebrand, round two
Maya Chen
Yesterday at 5:02 PM
any word on the sell sheet copy?
Dana Reyes
10:03 AM
@maya Priya says the sell sheet copy lands Monday, legal is still reviewing the claims.
If it slips I'll chase her again. You need it by Wednesday, Sep 30 at the latest to lay out, right?
Message #hartley
10:04 AM
yep, Wed at the latest

[Slack · hartley (Channel) - Northbeam Studio - Slack · Monday, Sep 21 at 9:07am]
Northbeam Studio
Home
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Theo Marsh
# hartley
Hartley Foods rebrand, round two
Jordan Park
Friday at 4:40 PM
Hartley signed off on the round two scope. Nice work, all
Dana Reyes
9:05 AM
Morning! Round two kicks off today. Round one concepts go to Priya Friday, Sep 25, and Priya owes us final sell sheet copy by Thursday, Sep 24.
Message #hartley
@maya you're on the sell sheet layout as soon as the copy lands.
Maya Chen
9:06 AM
on it
</thread>
<person>
[Slack · general (Channel) - Northbeam Studio - Slack · Tuesday, Sep 29 at 4:36pm]
# general
Studio-wide chatter
Ines Alvarez
10:12 AM
coffee run, anyone want anything?
Sam Okafor
10:13 AM
oat flat white pls
Message #general
Maya Chen
10:14 AM
cortado for me
11:10 AM
the new plotter is fast
12:35 PM
back from lunch
1:40 PM
plotter paper is in the back closet
2:26 PM
the plotter is quick, nice pick
3:54 PM
anyone have the big tape gun
4:36 PM
lights off when you leave, thanks all

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
Re: Hartley sell sheet — final copy
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
On Mon, Sep 21, 2026 at 11:02 AM, Priya Shah <priya@hartleyfoods.com> wrote:
Sounds good. Final sell sheet copy will be with you by Thursday.
</person>
<voice>
[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
Thanks! Dana

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.
Thanks! Dana
</voice>
<before>
(nothing)
</before>
</pack>
                                                        3. 2:00 amPreparing overnight: Send Priya the revised Hartley logo concepts (Priya Shah)1355 words · it left this one for you · stand-in for anthropic/claude-haiku-4.5
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: you owe this: Send Priya the revised Hartley logo concepts
Picked because: the user owes it
With: Priya Shah priya@hartleyfoods.com
Due: Thursday, Oct 1 at 3:00pm (written "Thursday by 3pm")
Quote: "You'll have the revised logo concepts Thursday by 3pm."
Seen in: Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am
Re: Hartley Foods rebrand — revised concepts
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana
On Mon, Sep 28, 2026 at 4:12 PM, Priya Shah <priya@hartleyfoods.com> wrote:
Loved round one. Could we see a tighter version of concept B before our board sees it?
</item>
<thread>
(nothing)
</thread>
<person>
[Figma · Hartley — Logo concepts v4 · Tuesday, Sep 29 at 4:27pm]
Hartley — Logo concepts v4
Drafts
Layers
Assets
Pages
Cover
Concepts
Archive
Concept A — wordmark
Concept B — monogram
Concept C — badge
Oat
Design
Prototype
Share
100%
Concept B2 — monogram, tighter
Frame 14
W 480
H 480
Concept B3 — monogram, heavier
Frame 15
Comments
Priya Shah
B is the one. Warmer red?
Harvest Red 2
#B8322A
Export 3 layers
PNG
SVG
Concept C2 — badge, round
Frame 16
Concept C3 — badge, wheat
Concept A2 — wordmark, lowercase
Frame 17
Concept B4 — monogram, final
Frame 18
Harvest Red 3
#B3302B
Concept B5 — monogram, spaced
Frame 19
Concept B6 — monogram, wheat
Frame 20
Concept A3 — wordmark, tracked
Frame 21
Concept C4 — badge, outline
Frame 22
Frame 23
Concept B7 — monogram, stamp
Frame 24
Concept C5 — badge, heavy
Frame 25
Concept A4 — wordmark, bold
Frame 26
Concept C6 — badge, final
Frame 27
Concept A5 — wordmark, final
Frame 28
Frame 29
Frame 30
Frame 31
Frame 32
Hartley — final three, dark
Frame 33
Export 6 layers

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
Hartley round one concepts
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley sell sheet — final copy · Friday, Sep 25 at 9:08am]
Re: Hartley sell sheet — final copy
From: Priya Shah <priya@hartleyfoods.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
So sorry! Legal is still reviewing the claims on the sell sheet. You'll have final copy Monday.
Priya Shah · Brand Manager, Hartley Foods

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
Re: Hartley sell sheet — final copy
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
On Mon, Sep 21, 2026 at 11:02 AM, Priya Shah <priya@hartleyfoods.com> wrote:
Sounds good. Final sell sheet copy will be with you by Thursday.

[Slack · general (Channel) - Northbeam Studio - Slack · Thursday, Sep 24 at 9:12am]
Northbeam Studio
Home
DMs
Activity
Later
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general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# general
Studio-wide chatter
Jordan Park
9:02 AM
reminder: studio sync moved to 3:00pm Tuesdays from next week
Message #general

[Slack · mercer-group (Channel) - Northbeam Studio - Slack · Wednesday, Sep 23 at 10:15am]
Northbeam Studio
Home
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Theo Marsh
# mercer-group
Mercer Group brand refresh
Ines Alvarez
Monday at 2:14 PM
first pass at the Mercer moodboard is in the shared drive
Dana Reyes
10:14 AM
Quick Mercer Group update: INV-1043 went to Alana on Monday, due Monday, Oct 5.
Kickoff is Thursday, Oct 1 at 2:00pm on Zoom. Alana is sending the invite.
Message #mercer-group

[Slack · general (Channel) - Northbeam Studio - Slack · Tuesday, Sep 22 at 9:01am]
Northbeam Studio
Home
DMs
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general
hartley
mercer-group
production
random
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Priya Shah (Hartley Foods)
Theo Marsh
# general
Studio-wide chatter
Sam Okafor
8:55 AM
who moved the good scissors
Ines Alvarez
8:58 AM
top drawer by the plotter spot
Message #general

[Slack · general (Channel) - Northbeam Studio - Slack · Monday, Sep 21 at 4:20pm]
Northbeam Studio
Home
DMs
Activity
Later
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general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# general
Studio-wide chatter
Ines Alvarez
8:47 AM
morning all, bagels in the kitchen
Message #general
Sam Okafor
8:52 AM
you are a hero
Jordan Park
3:58 PM
the plotter is arriving Tuesday next week

[Mail · Hartley round two — schedule · Monday, Sep 21 at 9:20am]
Hartley round two — schedule
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Great to be starting round two with you! Here's the plan we talked through this morning.
Round one logo concepts come to you Friday, Sep 25.
Final copy for the sell sheet is due to us Thursday, Sep 24, so Maya can start layout right away.
Marco at Pinnacle is holding a press check for the cartons the week of Sep 28. I'll confirm the day once he has it.

[Slack · hartley (Channel) - Northbeam Studio - Slack · Monday, Sep 21 at 9:07am]
Northbeam Studio
Home
DMs
Activity
Later
Channels
general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# hartley
Hartley Foods rebrand, round two
Jordan Park
Friday at 4:40 PM
Hartley signed off on the round two scope. Nice work, all
Dana Reyes
9:05 AM
Morning! Round two kicks off today. Round one concepts go to Priya Friday, Sep 25, and Priya owes us final sell sheet copy by Thursday, Sep 24.
Message #hartley
@maya you're on the sell sheet layout as soon as the copy lands.
Maya Chen
9:06 AM
on it
</person>
<voice>
[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
Thanks! Dana

[Mail · Hartley round two — schedule · Monday, Sep 21 at 9:20am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Great to be starting round two with you! Here's the plan we talked through this morning.
Round one logo concepts come to you Friday, Sep 25.
Final copy for the sell sheet is due to us Thursday, Sep 24, so Maya can start layout right away.
Marco at Pinnacle is holding a press check for the cartons the week of Sep 28. I'll confirm the day once he has it.
Thanks! Dana

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.
Thanks! Dana
</voice>
<before>
(nothing)
</before>
</pack>
                                                        4. 2:00 amPreparing overnight: Press check at Pinnacle Print (Marco Bellini)1029 words · a document came back · stand-in for anthropic/claude-haiku-4.5
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: coming up: Press check at Pinnacle Print
Picked because: the message asks the user to bring or prepare something for it
With: Marco Bellini marco@pinnacleprint.com
Due: Friday, Oct 2 at 10:00am (written "Friday, October 2 at 10:00am")
Quote: "Press check is set for Friday, October 2 at 10:00am at our shop."
Seen in: Mail · Press check — Pinnacle Print · Tuesday, Sep 29 at 9:01am
Press check — Pinnacle Print
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Press check is set for Friday, October 2 at 10:00am at our shop.
Bring the Hartley PMS swatches if you have them. Park in the back lot off Halsted.
Marco Bellini
Pinnacle Print · Chicago
</item>
<thread>
(nothing)
</thread>
<person>
[Messages · Marco Bellini · Tuesday, Sep 29 at 9:03am]
Marco Bellini
9:02 AM
can you approve the quote by Wed?
24273
8:41 AM
Your Chase verification code is [secret: Chase verification code]. Don't share it with anyone.
Ines Alvarez
Yesterday
lol yes
iMessage
Today 9:02 AM
Hi Dana, it's Marco at Pinnacle. Sent over the revised quote for the Hartley cartons.
Will do, looking at it this morning
9:03 AM
Delivered
great, see you Fri 10am for the press check
Read 9:03 AM

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
Re: Hartley cartons — press check
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana
On Thu, Sep 24, 2026 at 2:10 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?

[Mail · Sent · Thursday, Sep 24 at 3:02pm]
Omar Haddad
8:47 AM
Re: Tidewater can labels — final copy
Alana Mercer
11:31 AM
Mercer kickoff — agenda
Marco Bellini
Yesterday
Re: Quote Q-2291 — Hartley cartons
Re: Mercer kickoff
From: Dana Reyes <dana@northbeam.studio>
To: Omar Haddad <omar@tidewaterbrewing.com>
Hi Omar,
Got the copy, thank you! It reads great.
Maya will have label proofs to you Tuesday, Sep 29.

[Mail · Hartley cartons — press check · Thursday, Sep 24 at 2:11pm]
Hartley cartons — press check
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
We can run the Hartley press check next week. Which works better, Thursday afternoon or Friday morning?
Marco Bellini
Pinnacle Print · Chicago

[Messages · Marco Bellini · Thursday, Sep 24 at 10:05am]
Marco Bellini
10:04 AM
Revised numbers early next week.
Ines Alvarez
Tuesday
running 10 min late, sorry!
iMessage
Today 10:04 AM
Hi Dana, got your note on the Hartley cartons.
10:05 AM
Perfect, thank you Marco!
Delivered

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
Re: Quote Q-2291 — Hartley cartons
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana
On Wed, Sep 23, 2026 at 11:20 AM, Marco Bellini <marco@pinnacleprint.com> wrote:
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.

[Mail · Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 11:22am]
Quote Q-2291 — Hartley cartons
From: Marco Bellini <marco@pinnacleprint.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Quote Q-2291 for the Hartley cartons: 5,000 folding cartons, four color plus Harvest Red, soft-touch finish, $3,450.00.
Marco Bellini
Pinnacle Print · Chicago
Q-2291 Hartley cartons.pdf

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
Re: Quote Q-2284 — Ardent cup sleeves
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana
On Mon, Sep 21, 2026 at 3:05 PM, Marco Bellini <marco@pinnacleprint.com> wrote:
Hi Dana, quote Q-2284 attached for the Ardent cup sleeves: 10,000 sleeves, one color on kraft, $1,640.00. Five business days from approval.
</person>
<voice>
[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Re: Quote Q-2291 — Hartley cartons · Wednesday, Sep 23 at 1:49pm]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Thanks for turning this around so fast!
Hartley just added a second flavor. Could you requote at 7,500 cartons with the same specs?
We'd still love to keep the press check the week of Sep 28 if the schedule allows.
Thanks! Dana

[Mail · Re: Quote Q-2284 — Ardent cup sleeves · Tuesday, Sep 22 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Approved! Please go ahead with Q-2284 for the Ardent cup sleeves, $1,640.00.
Could you deliver them to the studio by Thursday, Oct 1? Lena would love to have them before our site visit.
Thanks! Dana

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf
</voice>
<before>
(nothing)
</before>
</pack>
                                                        5. 2:00 amPreparing overnight: Mercer Group invoice INV-1043 due (Mercer Group)736 words · a draft email came back · stand-in for anthropic/claude-haiku-4.5
                                                          Tonight: Wednesday, Sep 30 at 2:00am America/Chicago
Me: Dana Reyes <dana@northbeam.studio>
Length of my emails: about 37 words; most are 34 to 42.
<pack>
<item>
Task: coming up: Mercer Group invoice INV-1043 due
Picked because: an invoice is falling due
With: Mercer Group
Due: Monday, Oct 5 (written "10/05/2026")
Quote: "INV-1043 Mercer Group $4,800.00 Due 10/05/2026"
Seen in: QuickBooks · Invoices – QuickBooks · Tuesday, Sep 29 at 9:45am
Invoices
New invoice
Unpaid
Paid
Customer
Amount
Status
INV-1043 Mercer Group $4,800.00 Due 10/05/2026
INV-1042 Hartley Foods $12,400.00 Paid
INV-1041 Ardent Coffee $2,150.00 Paid
INV-1040 Ardent Coffee $1,875.00 Paid
INV-1039 Hartley Foods $9,600.00 Paid
Showing 1-5 of 38
</item>
<thread>
[QuickBooks · Invoices – QuickBooks · Tuesday, Sep 22 at 11:09am]
Northbeam Drive
Harvest
QuickBooks
Figma
Invoices
New invoice
Unpaid
Paid
Customer
Amount
Status
INV-1043 Mercer Group $4,800.00 Due 10/05/2026
INV-1042 Hartley Foods $12,400.00 Due 09/28/2026
INV-1036 Tidewater Brewing Co. $3,200.00 Overdue 4 days
Showing 1-3 of 3 unpaid
</thread>
<person>
[Mail · Invitation: Mercer kickoff (Zoom) · Tuesday, Sep 29 at 9:30am]
Invitation: Mercer kickoff (Zoom)
From: Alana Mercer <alana@mercergroup.com>
To: Dana Reyes <dana@northbeam.studio>
Alana Mercer is inviting you to a scheduled Zoom meeting.
Topic: Mercer kickoff
Thursday, October 1, 2:00 PM CT. Meeting ID: [secret: Meeting ID] Passcode: [secret: meeting passcode]
Join Zoom Meeting
One tap mobile
+13126266799,,[secret: meeting passcode 2] US (Chicago)
+16469313860,,[secret: meeting passcode 2] US (New York)
Accept
Maybe
Decline
Alana Mercer · Mercer Group

[Slack · mercer-group (Channel) - Northbeam Studio - Slack · Wednesday, Sep 23 at 10:15am]
Northbeam Studio
Home
DMs
Activity
Later
Channels
general
hartley
mercer-group
production
random
Direct messages
Priya Shah (Hartley Foods)
Theo Marsh
# mercer-group
Mercer Group brand refresh
Ines Alvarez
Monday at 2:14 PM
first pass at the Mercer moodboard is in the shared drive
Dana Reyes
10:14 AM
Quick Mercer Group update: INV-1043 went to Alana on Monday, due Monday, Oct 5.
Kickoff is Thursday, Oct 1 at 2:00pm on Zoom. Alana is sending the invite.
Message #mercer-group

[Mail · Mercer kickoff · Tuesday, Sep 22 at 4:49pm]
Mercer kickoff
From: Alana Mercer <alana@mercergroup.com>
To: Dana Reyes <dana@northbeam.studio>
Hi Dana,
Thanks for sending the invoice over. Could we do the kickoff next Thursday afternoon? I'll send a Zoom link.
Alana Mercer · Mercer Group

[Mail · Mercer Group — invoice INV-1043 · Monday, Sep 21 at 10:09am]
Mercer Group — invoice INV-1043
From: Dana Reyes <dana@northbeam.studio>
To: Alana Mercer <alana@mercergroup.com>
Hi Alana,
Welcome aboard! We're so glad to be working with Mercer Group.
Attached is INV-1043 for the brand discovery phase, $4,800.00. It's due Monday, Oct 5.
You can pay by ACH or through the QuickBooks link in the invoice.
INV-1043 Mercer Group.pdf
</person>
<voice>
[Mail · Mercer Group — invoice INV-1043 · Monday, Sep 21 at 10:09am]
From: Dana Reyes <dana@northbeam.studio>
To: Alana Mercer <alana@mercergroup.com>
Hi Alana,
Welcome aboard! We're so glad to be working with Mercer Group.
Attached is INV-1043 for the brand discovery phase, $4,800.00. It's due Monday, Oct 5.
You can pay by ACH or through the QuickBooks link in the invoice.
Thanks! Dana
INV-1043 Mercer Group.pdf

[Mail · Re: Hartley Foods rebrand — revised concepts · Tuesday, Sep 29 at 9:01am]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm.
Dana

[Mail · Hartley round one concepts · Friday, Sep 25 at 2:43pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Hi Priya,
Round one logo concepts are attached: a wordmark, a monogram and a badge.
Could we get your notes by Monday, Sep 28? That keeps round two on track for Thursday, Oct 1.
Thanks! Dana
hartley-logo-concepts-v3.pdf

[Mail · Re: Hartley cartons — press check · Friday, Sep 25 at 9:39am]
From: Dana Reyes <dana@northbeam.studio>
To: Marco Bellini <marco@pinnacleprint.com>
Hi Marco,
Friday, Oct 2 at 10:00am works for us. I'll be there for the press check.
We'll park in the Halsted back lot like last time, unless you tell me otherwise.
Thanks! Dana

[Mail · Re: Hartley sell sheet — final copy · Thursday, Sep 24 at 4:29pm]
From: Dana Reyes <dana@northbeam.studio>
To: Priya Shah <priya@hartleyfoods.com>
Cc: Maya Chen <maya@northbeam.studio>
Hi Priya,
Just a friendly nudge on the final copy for the sell sheet.
Could you send it over by Monday, Sep 28? Maya is all set to lay it out as soon as it lands.
Thanks! Dana
</voice>
<before>
(nothing)
</before>
</pack>
                                                        6. 2:00 amSorting the List into main things: 8 items500 words · 3 main things came back · stand-in for deepseek/deepseek-v4.1-flash
                                                          Today: Wednesday 2026-09-30 (America/Chicago)

[it-f8880912a7f0] owe · 2026-09-30 · Marco Bellini · Messages: Marco Bellini
Title: Approve the Pinnacle print quote
Quote: can you approve the quote by Wed?
Message: can you approve the quote by Wed? / 24273

[it-e7491829f38a] owe · 2026-09-30 · Maya Chen · Slack: hartley (Channel) - Northbeam Studio - Slack
Title: Get final copy from Hartley to Maya
Quote: @dana need final copy from client by Wed so I can lay out
Message: @dana need final copy from client by Wed so I can lay out / Sam Okafor

[it-ca0ad735f7db] owe · 2026-10-01 15:00 · Priya Shah · Mail: Re: Hartley Foods rebrand — revised concepts
Title: Send Priya the revised Hartley logo concepts
Quote: You'll have the revised logo concepts Thursday by 3pm.
Message: Loved round one. Could we see a tighter version of concept B before our board sees it? / Hi Priya, thanks for the notes. You'll have the revised logo concepts / Hi Priya, thanks for the notes. You'll have the revised logo concepts Thursday by 3pm. / Dana

[it-551df597f0b5] coming · 2026-10-01 14:00 · Alana Mercer · Mail: Invitation: Mercer kickoff (Zoom)
Title: Mercer kickoff (Zoom)
Quote: Thursday, October 1, 2:00 PM CT
Message: Alana Mercer is inviting you to a scheduled Zoom meeting. / Topic: Mercer kickoff / Join Zoom Meeting / One tap mobile

[it-a74570cbdb77] coming · 2026-10-02 10:00 · Marco Bellini · Mail: Press check — Pinnacle Print
Title: Press check at Pinnacle Print
Quote: Press check is set for Friday, October 2 at 10:00am at our shop.
Message: Hi Dana, / Press check is set for Friday, October 2 at 10:00am at our shop. / Bring the Hartley PMS swatches if you have them. Park in the back lot off Halsted. / Marco Bellini / Pinnacle Print · Chicago

[it-c3b5301d3f73] coming · 2026-10-02 16:00 · Jordan Park · Mail: Quick favor
Title: Call with Jordan Park about the Hartley shoot
Quote: Friday Oct 2 at 4pm
Message: Could we get on a call about the Hartley shoot? Friday Oct 2 at 4pm works for me. / Sent from my iPhone

[it-9760a6eab6dd] coming · 2026-10-05 · Mercer Group · QuickBooks: Invoices – QuickBooks
Title: Mercer Group invoice INV-1043 due
Quote: INV-1043 Mercer Group $4,800.00 Due 10/05/2026
Message: Customer / Amount / Status / INV-1043 Mercer Group $4,800.00 Due 10/05/2026

[it-ea1e8c252e2d] coming · 2026-10-09 · Rosa Lin · Gmail: Quote: Hartley product shoot - dana@northbeam.studio - Northbeam Studio Mail
Title: Lumen photo quote for the Hartley shoot expires
Quote: This quote is valid until October 9.
Message: to me / Hi Dana, here is our quote for the Hartley product shoot: two studio days, 40 SKUs, retouching included, $6,200. / This quote is valid until October 9. / Thanks, / Rosa / Rosa Lin · Lumen Photo Co.

Groups code found:
- Press check at Pinnacle Print: it-a74570cbdb77 (event), it-f8880912a7f0
- Call with Jordan Park about the Hartley shoot: it-c3b5301d3f73 (event), it-ca0ad735f7db, it-e7491829f38a
- Mercer Group: it-551df597f0b5, it-9760a6eab6dd
                                                        For developers: what today cost

                                                        $0.0000 today, as the model service reported it, or at the list prices in packages/mind/src/model.ts where it did not · 6 sent · 0 held back · 0 over the daily limit

                                                        Your controlseach applies from its next step

                                                        Pause for a while

                                                        Reading now. A pause stops the reading itself: nothing is read, written down or sent.

                                                        Ask before each task

                                                        Off: it does the task on its own, after a heads-up you can stop.

                                                        Approve every step

                                                        Off: one heads-up for the whole task, which you can stop.

                                                        Calendar holds on their own

                                                        On: a date it is sure of becomes a hold in your calendar “Octopus holds”, inviting nobody.

                                                        The heads-up before it acts

                                                        How long you have to press Stop before it does a task on its own. None can be set below 2 minutes, or 30 for money with no deadline.

                                                        A message: 2 min
                                                        Filing: 2 min
                                                        Money, before its deadline: 120 min
                                                        Money with no deadline: 30 min

                                                        Your rules

                                                        The rules it is built with to protect you are on as it ships. Switch one off and only what its sentence says changes.

                                                        The wait after a heads-up

                                                        On: a task it learned waits after its heads-up for as long as you set above, so you can press Stop before it starts.

                                                        When your day starts

                                                        8:00 am. Nothing it prepared overnight goes out before then.

                                                        Your List at the end of the day

                                                        On workdays at 4:30 pm, one silent notification with how many things are on your List, and none of their words.

                                                        Forget a day or an app

                                                        Takes what it read off your Mac for good: the screen text, the items it found there, the words sent to the AI model, and their calendar holds. Each item it forgets won’t come back if the same message is read again.

                                                        Forget a day
                                                        Forget an app

                                                        And it won’t read that app again.

                                                        Export everything and Share my counts are below. To remove Octopus, double-click “Stop and remove Octopus.command” in the folder you installed it from.

                                                        Things it learnednone yet

                                                        Tasks it saw you do more than once, the way you did them. It does one only after a heads-up you can stop, or with your Yes if you turned on Ask before each task.

                                                        Nothing learned yet. When you do the same task more than once, in the same app and the same way, it shows up here with its steps, before it ever does it for you.

                                                        Share my countsnumbers only

                                                        For your check-ins with whoever set this up. It holds numbers only: nothing from your List, no names, no apps and no dates. Nothing here is sent anywhere. Open it, copy the lines and share them yourself if you want to.

                                                        Show my counts
                                                        Octopus counts. Numbers only: nothing from the List is in them.
Days since setup: not set up yet
Days the List was opened: 1
Items shown: 8. Kept 0, dismissed 0, done 0.
Calendar holds: 3 made. 1 still there on their day, 0 removed (0 within 60 minutes).
Setup: not timed. First item: not timed.
Pauses: 1, the longest 16 minutes.
Sent to the AI model: 17 pieces, 1 held back for a password or key, $0.00 in all.

                                                        Export everythingyours to keep

                                                        A copy of everything it keeps on this Mac: your List and what was sent to the AI model as tables any spreadsheet opens, and every file as it is stored. It goes in a new folder in your home folder. Nothing is sent anywhere, and nothing here is deleted.